Small Business America, Get the Swag You Need

We know you by name, shake your hand when you meet us, or greet you at your table with a smile and a pastry. You get a level of service and care you just don’t find in big box outfits. We are energized individuals, and hard-working families… we are small business America!

If you ever find yourself in Huntsville, Alabama, small business is alive and thriving all over our city. In our corner of town, you’ll find Preservation Co., L’Etoile Patisserie, and of course, our store — Shoporiaz Co. Each of these shops offers a truly one-of-a-kind experience, with some of the kindest folks you’ll ever meet. We are genuinely grateful every time someone walks through our doors.

What makes these places so special isn’t just the friendly faces — it’s the craftsmanship behind everything we do. At Holtz, every leather good is made right here in the U.S.A., by real people using real tools. We believe in the value of American-made products — the kind that are built to last, stitched with purpose, and finished with pride. There’s something powerful about knowing your purchase is supporting not just a store, but the actual hands that made it.

When you shop small, you're not just buying a product — you're investing in a dream. You’re fueling local economies, keeping traditions alive, and helping families like ours thrive. It’s the difference between mass-produced and hand-crafted. Between disposable and meaningful. Between being a number and being known.

Get the Swag for Your Brand!
Give your customers the chance to rep your business proudly — all over town. A hat, a lanyard, a journal — it’s more than merch, it’s a badge of loyalty. I love picking up gear from small businesses. It’s a simple way to show support, start conversations, and carry that community spirit with you wherever you go.

So whether you're outfitting your team with branded pieces, stocking your shelves with the highest quality products, or just want to keep your brand close to the heart of your community — we’ve got your back. Because that’s what small business does.